One of the easiest ways to increase your earnings in the salon/spa is to know your numbers.
If YOU know your numbers it will help you measure your progress. Unfortunately back in the day Cosmetology School really only taught you the beginning principles of cut, color and styling hair. Well, what about how much you are going to make? One of the many things we love about the beauty industry is the ability to give yourself a raise, through up-selling services or products.
The easiest place to start is your Average Service Ticket.
So what is your Average Service Ticket? Your Average Ticket is an easy calculation of the average value of your service tickets. What that means is you calculate the average value of all your service tickets. If you are a colorist then it would be color. If you aren’t departmentalized, it would be the average value of all of your service tickets, everything from a haircuts, color or other services and create an average. This doesn’t include Retail Dollars.
Taking Control Of Control Of Your Financial Freedom
Starts with asking yourself a few of the following questions
- How much money do I want to earn each week/month/year?
- What is my current average service ticket?
- Am I on track?
- What do I need to do to meet my goals?
If you have ever been to London and taken a ride on their subway system, you will hear repeatedly-MIND THE GAP! Basically watch what you’re doing or you are going to fall to your death. It’s the same here. If you don’t Mind The Gap you will fall to your financial death. Typically when you start your day in the salon your getting foils ready and your station ready but ARE YOU CALCULATING THE GAP? Do you know what you need to do in service and retail dollars to hit your financial goals?
Now that you are able to calculate your numbers how do you measure against your peers in the industry? One of the easiest ways to increase your average service ticket and retail ticket is by offering extensions. Hands down their is no other service that can net you higher earnings than extensions especially tape in extensions!